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    <loc>https://george-bell.com/work</loc>
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    <lastmod>2015-05-03</lastmod>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://george-bell.com/work-1</loc>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work - Ping Pong &amp; Real Estate?! Marketing Campaign 2019 | PATRIZIA AG</image:title>
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      <image:title>Work - LYNX | Men In Progress | Boys Don't Cry</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1501853084390-IAL2ZCY7P59TGZ56I5EY/image-asset.jpeg</image:loc>
      <image:title>Work - Durex #DoNotDisturb - Reconnect and enjoy great holiday sex</image:title>
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      <image:title>Work - GEORGE BELL - EDUCATION SPECIALIST CREATIVE - SHOWREEL</image:title>
      <image:caption>A smorgasbord of creative from my time as CD at Education Cubed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437159097602-HV5ZO9AS7T7BIUAI7KRL/image-asset.jpeg</image:loc>
      <image:title>Work - MONARCH MOUNTAIN – AUGMENTED REALITY MAILER, DMA GRAND PRIX WINNER</image:title>
      <image:caption>Who says DM is dead? To help launch Monarch’s new routes to Europe’s top ski slopes, we partnered with Blippar to bring the slopes to life in homes across the UK. Using AR, people could explore a virtual mountain, discover ski tips, and even book their next flight. The original brief only asked for an email – choosing interactive DM delivered an incremental ROI of 500% within 6 weeks. Team: Tom Bellamy and Charlotte Burn-Callander. Creative Directors: Tom Harman and George Bell</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Flora Sandwich Studio</image:title>
      <image:caption>To encourage kids to eat their school sandwiches, we created the Flora Sandwich Studio which magically turns children’s scribbles into scrummy sandwiches using 3D Printing. Mums could upload drawings on Facebook and we then made personalized 3D sandwich cutters in the shape of whatever kids had drawn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437161164819-7HFM2KY1852JJCADX1S6/image-asset.jpeg</image:loc>
      <image:title>Work - Durex Earth Hour</image:title>
      <image:caption>Technology is getting in the way of great sex. So we developed an emotive YouTube film and social campaign which inspired couples to turn off their tech during Earth Hour and reconnect with each other. The creative was activated in 56 global markets and reached over 6 million views. Team: Laura Parker and Marcus Aitman. Associate Creative Directors: Tom Harman and George Bell</image:caption>
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    <image:image>
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      <image:title>Work - #HITPAINYATTA</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437161431671-RP14UINNQOV2CUQES9UZ/image-asset.jpeg</image:loc>
      <image:title>Work - Kelly Brook's Barbershop</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437161610291-OV8HOAO7343XV0T5LTBA/image-asset.jpeg</image:loc>
      <image:title>Work - Clearasil Selfie Face Off - Twitter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437162191167-X2YD65UXTGG2FM5A03O0/image-asset.jpeg</image:loc>
      <image:title>Work - Philips Fidelio Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437162397857-1AEVOSCT0JPO66PJFCIS/image-asset.jpeg</image:loc>
      <image:title>Work - Discover the real cause of most headaches * Nurofen Advert 2015 * Trailer HD</image:title>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - first_direct_pack.mov</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437162819697-CR3BK560UPC51RLKT5D6/image-asset.jpeg</image:loc>
      <image:title>Work - C.A.L.M. ‘SUICIDE NOTE’ – DMA GOLD WINNER</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1437162967000-GW5SH9LFITYJRNOG07UH/image-asset.jpeg</image:loc>
      <image:title>Work - LIPTON TEA INFUSIONS – INTEGRATED, LURZER’S ARCHIVE PHOTOGRAPHY AWARD</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1440324863632-37SY9A3JR3133WP7OJDI/image-asset.jpeg</image:loc>
      <image:title>Work - Lynx Rise Digital Campaign</image:title>
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    <image:image>
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      <image:title>Work - pimms_high.mp4</image:title>
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  <url>
    <loc>https://george-bell.com/portfolio-wexley</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-07</lastmod>
    <image:image>
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      <image:title>work - DUREX #TURNOFFTOTURNON – CANNES LION HEALTH GOLD &amp; DMA AWARDS WINNER</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914868312-XJ0H0RMRUGBCZ9GZKDDW/image-asset.jpeg</image:loc>
      <image:title>work - DUREX #TURNOFFTOTURNON – CANNES LION HEALTH GOLD &amp; DMA AWARDS WINNER</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1485951405603-T8S9F3G3IU55EA9JTO1T/image-asset.jpeg</image:loc>
      <image:title>work - Durex #DoNotDisturb</image:title>
      <image:caption>We flew six couples to a dream holiday in Sri Lanka and asked half of them to give up devices, while the others got to keep theirs. Thanks to hidden cameras, we captured the effect this had over the week, revealing our tech-free couples enjoying their time together more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1436264465791-KJKFVOLO1G68HOAXO62E/image-asset.jpeg</image:loc>
      <image:title>work - FLORA SANDWICH STUDIO - SOCIAL - WEBBY AWARDS HONOREE</image:title>
      <image:caption>To encourage kids to eat their school sandwiches, we created the Flora Sandwich Studio which magically turns children’s scribbles into scrummy sandwiches using 3D Printing. Mums could upload drawings on Facebook and we then made personalized 3D sandwich cutters in the shape of whatever kids had drawn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914893857-L7J2IH3BH18YJC4646XF/image-asset.jpeg</image:loc>
      <image:title>work - SKYLANDERS #HITPAINYATTA – TWITTER POWERED GAME</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914919227-5VC72V3DDZK4RVEEI2OI/image-asset.jpeg</image:loc>
      <image:title>work - MONARCH MOUNTAIN – AUGMENTED REALITY MAILER, DMA GRAND PRIX WINNER</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1485950761986-1AIJ4OWVL8IMG0U8JSEN/image-asset.jpeg</image:loc>
      <image:title>work - LYNX Men In Progress</image:title>
      <image:caption>Lynx is continuing to challenge perceptions of the modern man and celebrate masculinity. Turning its back on the nuts-reading, knuckle-dragging teenager of yore and replacing the lecherous lad with a far more discerning, dare we say, sensitive figure.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914943420-F3AQ6Q4MADM4O6IXUC1E/image-asset.jpeg</image:loc>
      <image:title>work - PHILIPS BODYGROOM ‘KELLY BROOK’S BARBERSHOP’ – DIGITAL FILM</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914970319-H95SR5ZZIQ92W6UA6TG5/image-asset.jpeg</image:loc>
      <image:title>work - CLEARASIL SELFIE FACE-OFF – TWITTER COMPETITION, DIGITAL OOH AWARDS FINALIST</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435914993983-63I0104HUV9N19C5ALID/image-asset.jpeg</image:loc>
      <image:title>work - LYNX RISE – DIGITAL FILMS, DMA GOLD WINNER</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435915016641-TAFSPOJAVRBA8SYZXB2H/image-asset.jpeg</image:loc>
      <image:title>work - PIMM’S SUMMER PARTY – INTEGRATED, DMA GOLD WINNER</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435915043429-WY7H06A8DFSL9DEWR444/image-asset.jpeg</image:loc>
      <image:title>work - NUROFEN - TWITTER DATA VISUALISATION</image:title>
      <image:caption>Our challenge was to change people’s perceptions of headaches. So we created a data visualization showing a ‘day in the life’ of the UK’s headaches. We tracked social media mentions and Google searches to discover what people blame for the causes of their headaches, we then created a video based on this data to demonstrate how Nurofen see headaches differently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435915067801-CHRLVM2ZW0J3YN5KO2WJ/image-asset.jpeg</image:loc>
      <image:title>work - PHILIPS FIDELIO – INTERACTIVE SOUNDWAVE</image:title>
      <image:caption>To establish Philips Fidelio’s credentials, we wanted to offer audiophiles more than just the usual ‘speaker porn’. Graham Coxon, legendary guitarist from Blur, was a brand ambassador, so we decided to leverage this by rendering the launch single from his latest album as an interactive waveform, which allows fans to spot the finer audio details you can only hear with Fidelio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1433930572083-W6M2WN12UUAGZLML7PK4/image-asset.jpeg</image:loc>
      <image:title>work - DIAGEO AUTUMN DRINKS – DMA BRONZE, FAB AWARDS WINNER</image:title>
      <image:caption>Autumn cocktail mailer for Diageo given an experiential twist – with a roaring fire DVD that set the scene for your cocktail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1435915116200-M2ZXOW3BKSF0CCHJCI5F/image-asset.jpeg</image:loc>
      <image:title>work - FIRST DIRECT MGM MAILER – DMA GOLD WINNER</image:title>
      <image:caption>First Direct wanted customers to recommend the bank to a friend, so we playfully turned the DM pack into a version of Pass the Parcel. Just ‘pass on’ the welcome offer to a friend, and you’ll get £200 if they join.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1433930786522-3O6KTR1VRA6MWVXT0RL8/image-asset.jpeg</image:loc>
      <image:title>work - C.A.L.M. ‘SUICIDE NOTE’ – DMA GOLD WINNER</image:title>
      <image:caption>Many guys stay silent when they feel suicidal. To raise awareness of the issue, we created a blank suicide letter to encourage conversation around the difficult subject of young male suicide and explain how charity donations can help provide support to those who need it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5576ca69e4b0dbb60c7eca09/1433931752871-09V8N9M2YGTTVKZNG1S8/6sheet.jpg</image:loc>
      <image:title>work - LIPTON TEA INFUSIONS – INTEGRATED, LURZER’S ARCHIVE PHOTOGRAPHY AWARD</image:title>
      <image:caption>Our lip-smacking creative for Lipton’s ‘Drink Gorgeous’ launch campaign ran across print, outdoor, direct mail and digital display; with the stunning photography winning international recognition from Lurzer’s Archive.</image:caption>
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    <image:image>
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      <image:title>work - LYNX | Men In Progress | Nicknames</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5576ca69e4b0dbb60c7eca09/5578061fe4b0d5f6c48baf01/5891d13720099ec08ca5e752/1573125165804/</image:loc>
      <image:title>work - LYNX | Men In Progress | Nicknames</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://george-bell.com/contact</loc>
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    <lastmod>2025-05-24</lastmod>
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  <url>
    <loc>https://george-bell.com/about-wexley</loc>
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    <lastmod>2015-06-16</lastmod>
  </url>
  <url>
    <loc>https://george-bell.com/contact-wexley</loc>
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    <lastmod>2015-06-10</lastmod>
  </url>
  <url>
    <loc>https://george-bell.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-14</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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